Τρίτη, 30 Σεπτεμβρίου 2014
Cosmetics was always interesting for people. In Egypt it was used by men and women. From the blue color of the wild until the rainbow shadows of modern women in the 60's cosmetics had a ritual significance.
Today cosmetics is to express yourself not to keep the traditions. With the help of makeup you can conceal imperfections and bring out your features. Can both described as fun and as a terrible trap. It is very easy to believe that we can buy the beauty in small bottles but this cannot be achieved with the rouge or lipstick. We can also put minimum quantity of rouge, bronzing powder, lipstick and mascara to enhance and even out our faces. C
Cosmetics are not modern invention they come from 840 B.C. and even earlier. Also in the 19TH century queen Elisabeth banned makeup for public use where only the actors are allowedto use it without fear. The makeup products was considered luxury and usually held by the upper class.
From the large cosmetic companies L'Oreal Paris was founded in 1909 from the French Eugene Schueller. The market has developed in the USA in 1910 by Elizabeth Arden, Helena Rubinstein, and Max factor. They united with Revlon shortly after the second world war and shortly after with Estee Lauder.